See
30M views
Look through their eyes
The first frame is someone's actual view of the street. It doesn't look like an ad, so nobody treats it like one.
Filmed on Meta glasses
Say hey to
your next ad
Creators wearing Meta glasses turn real strangers into real reactions.
Posted organically first, scaled as ads after.
POV
69M views
1.5 billion views
in the last 90 days
Our creators already own the feed. We put your product into their day.
1Blind taste test$Guess the price?Would you rather10Rate it 1 to 10!First reactionQStreet trivia→You pick, I buy+Try it on
1.5BViews in the last 90 days
69MViews on our top video
100%Of people on camera sign a release
No crew.
All eyes.
One creator does the job of a whole street crew: the idea, the approach, the filming, the edit and the audience.
Brief
Strategy and matching
We learn your product, your buyer and the claims you can stand behind. Then we match you with creators whose followers look like your customers.
Capture
Filmed hands-free
Creators wear Meta glasses and walk up to real people in their own cities. The camera sits at eye level, so people talk to a person instead of performing for a lens. Everyone on camera signs a release.
Edit
Cut by the creator
Our creators are editors first. Every concept ships with several hooks and cuts in every aspect ratio, ready to test.
Launch
Organic first, then paid
Videos post on the creator's own account. The ones that take off have already proven themselves, so they run as Partnership Ads or Spark Ads from the creator's handle.
Built for the feed.
Ready for the ad account.
An ad that runs from a creator's handle does better than the same video run from a brand's page.
Ads get skipped.
Strangers get watched.
People trust people. We film real moments from the creator's point of view, so the viewer feels like they're standing right there.
Believe
3.8M views
Hear it unfiltered
Real questions, real pushback, real answers. We leave the doubt in, because that's what makes the yes believable.
Buy
8.9M views
Reach people who follow them
Winning videos run from the creator's own handle, in front of people who already watch them.
Seen through
their eyes
Real videos from our creators, filmed on Meta glasses. Shown as short silent loops.
POV69M views
POV36M views
POV30M views
POV28.5M views
POV8.9M views
POV8.1M views
POV6.3M views
POV3.8M views
Why POV?
The camera sits at eye level and out of the way. People talk to a person instead of a lens, and the viewer sees the moment exactly as the creator did.
Why creators?
A street crew brings a mic. Our creators bring an audience, an editor's instincts and neighborhoods a crew never gets to.
The street interview,
upgraded.
| Compare | Street crew | Hey Stranger |
|---|---|---|
| Who films | A host, a camera operator and a producer | One creator wearing glasses |
| What people see | A mic and a camera pointed at them | Someone talking to them |
| Where it's shot | A few home cities | Wherever our creators live |
| Audience on day one | None until you pay for reach | The creator's own followers |
| Ads run from | Your brand page | The creator's handle, as Partnership or Spark Ads |
| Who edits | A separate editing team | The creator who was there |
Three ways
to say hey
heystranger
The approach. A creator walks up to someone, puts your product in their hands and films the first reaction from their own eyes.
For consumer brands and apps36M views
heyfounder
Put a face on the brand. Creators meet founders and small-business owners where they work and tell their story firsthand.
For founder-led brands8.1M views
heyartist
Break a song or sell out a show. A creator finds the artist, films the moment and puts the music in front of people who'll actually go.
For artists, labels and promotersCase study
One video took a small artist from 14K to 350K followers.
Before14K
After one video350K
25×Followers
1Video
Sold outHis next show
POV28.5M views
Questions
Are the people real?
Yes. Our creators film real people in public. Some formats are set up with the person and some are candid. Either way, everyone recognizable signs a release before the video posts.
Why glasses instead of a phone?
The camera sits at eye level and the creator's hands stay free, so conversations feel normal and the footage looks like the viewer's own point of view.
Where do the videos run?
First on the creator's own Instagram and TikTok. The videos that take off run as Partnership Ads on Meta or Spark Ads on TikTok, straight from the creator's handle.
Are you affiliated with Meta?
No. Our creators film on Ray-Ban Meta glasses, but Hey Stranger is independent and isn't affiliated with or endorsed by Meta or EssilorLuxottica.
Say hey
We'll bring the strangers
Tell us what you sell and who buys it. Our creators take it from there.
POV6.3M views